MARKETING COMMUNICATION PLAN Essay Example | Topics and Well Written Essays - 2000 words

MARKETING COMMUNICATION protrude - Essay ExampleMcDonaldss Corporation has redesigned its strategy for communication with great focus on the bespeak audience (recipient). The strategy is designed to pass information to both internal and external parties, having interest in McDonalds. Internal communication strategy targets in the first place the staffs and shareholders, channels used to are intranet network and newsletter. External parties in the main consumers and potential investors are kept in touch with the company through promotion. The channels use is mainly advertisement using online platform and billboards, which updates them on the companys products and services.The Corporation has an enormous number of customers of everyplace 68 million in 119 countries whom it has had since its inception and who are loyal to their products. Royalty between the customers and the corporation creates a solid foundation for the development of a new product.The corporation has an enormous income of over 6 million us dollars that it can use a portion of the revenue collected to market the already pertly developed product in the market. Due to their financial perceptual constancy, the corporation can employ well-trained staffs who can shop the product with diligence and excellence.Extension of their services on top of the services already offered may increment the difficulty of management issues, therefore, the need to employ people who are extremely skilled with huge dwell in the sector.United States of America has a well established political stability political stability encourages investment and development of the already existing businesses. McDonalds Corporation having being located in this character provides a base for its growth and development.U.S.A has different people with different cultural practices. Due to their diversity in culture introduction of Halal meat by McDonalds Corporation will be highly embraced by quite a