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Marketing EssayCrispy Crunchs main problem is that they take fornt publicise their product in many years. Since then the target market has changed a lot and has a truly high multi-tasking behaviour. It is hard to pin point the ingest needs and wants of this culture anymore except for one thing, they are all very technologically routed. With the internet at our finger tips, TV whenever we want, and smartphones in everyones pocket. That is the only thing you provoke really count on this day in age. The chocolate bar market is mature and experiences only modest increase annually. There are 4 major fillers all with similar marketing strategies find something unique in the product and promote it. Chocolate bars can be found in the same locations and are sold at very similar prices so they must use marketing communications to identify themselves. Crispy Crunch has had little to none in the last five years.Crispy Crunchs goal is to break into the top ten once more and increase m arket share from 3.5% to 4% within 12 months. The current awareness of Crispy Crunch is 35% among the target market, which must increase significantly in order to increase market share and profits.My main recommendation is to reach out to the target market using the only real linking performer among them the internet. I think rich media is the best way to reach this audience because it makes use of technology and is available to audiences of many different tastes and lifestyles at all hours of the day. pursuit ad is when an advertiser is listed within or alongside search results in exchange for paying a fee each time someone clicks on the listing in those search results. If Crispy Crunch were to apply that type of advertising they could buy such words as chocolate, crispy, or delicious. When someone searched a phrase with these words they would see Crispy Crunchs ad.Pros This is a great way to advertise since you only play for the clicks you get. It is available 24/7 to a large a udience and 80% of all internet traffic begins at a search engine.Cons This form of advertising can be an annoyance to consumers, therefore they become put off the product.Rich Media Rich media Incorporates animation, sound, video and interactivity into the advertising messages, like a short commercial. Marketers cast off found that a 10-second ad is the maximum acceptable length for an online video ad, and if it is to be viewed entirely it must be entertaining.Pros The similarity to television makes it attractive to tralatitious advertisers. Many TV shows are now beingness viewed online these ads are frequently placed at the beginning, between scenes and at the end. They are available 24/7 to a large audience.Cons Sometimes it can be hard to make an ad interesting in that short of a time frame. Some viewers find these ads to be an annoyance.Mobile Advertising Advertisers are trying to capitalize on the popularity of cell phones by sending ads via text message. Marketers interes ted in stretch younger targets are getting involved with text messaging. They are asking consumers to get involved with their brands by running promotions that include short codes with their marketing material, often found on posters, packaging, bottle caps, etc. Consumers can enter or scan codes to participate in contests, download free music, and get ring tones and prizes.Pros This is a great way to advertise because of the speed, directness, portability, and low cost. It is very common with younger target markets.Cons These messages are often seen as an annoyance and intrusive and are similarly closely related to telemarketing. Some of these ads may even cost the consumer for the data they use. RecommendationsI recommend that Crispy Crunch begins advertising with the use of rich media. I think this is best suited to reach their target group which has a high multi-tasking behaviour. Many people in the age group of 18-29 year olds conduct hectic schedules and are now watching ep isodes of their favorite shows online because they are not always able to watch it and this form of television has allowed them a more conciliatory lifestyle around their shows schedule.Rich media also provides 24/7 access, it can reach many people at once and it is not as invading or annoying at other methods of advertisement such as direct response, text message or email while still being very cost effective.I would also urge Crispy Crunch to stick with their previous slogan The only thing as good as your Crispy Crunch is someone elses. as well as the general message of the campaign. The ads were short, funny, and to the point. I think that the people in their target market have most likely never seen the previous ads or have forgotten about them. Sometimes bringing back the old is very well received. AW did very well bringing back the vintage vibe of their restaurants. The ads from the 1989 campaign were very well received and upped market share then and Im convinced(predicate ) they could do it again with the same overall message, they just need the attention.